About us

With Love – Meritta Bra

At Meritta Bra, we believe that lingerie is more than just clothing—it’s a feeling. The right fit isn’t just about size; it’s about confidence, comfort, and embracing who you are. A well-fitting bra supports, enhances, and empowers, making you feel truly comfortable in your own skin.

A Family Business with Passion and Purpose

Our journey began in 2004, when entrepreneur Meritta Viljakainen opened a small boutique in Loviisa, Finland, a charming coastal town by the sea. What started as a heartfelt mission to help women find the perfect lingerie has grown into a trusted online store and community, serving over 100,000 customers across the world.

Even after all these years, our commitment remains the same: to provide lingerie that fits beautifully, feels amazing, and brings confidence to every woman, every day.

More Than Just Lingerie – A Personalized Experience

Finding the right lingerie should be effortless, enjoyable, and completely stress-free. That’s why we offer personalized service, expert guidance, and an easy, risk-free shopping experience.

• We help you find the perfect fit – Whether through our expert size guides, personal advice, or chat support, we make sure you feel confident in your choice.
• Risk-free shopping – Every order includes a return policy, so you can find your ideal fit worry-free.
• An exclusive selection – We offer over 700 styles from the world’s most respected brands, including PrimaDonna, Anita, Marie Jo, Chantelle, Miss Mary, Swegmark, and many more.
• A perfect fit for every body – With sizes ranging from 65-120 A–O, we ensure that every woman finds lingerie designed for her unique shape and needs.

Lingerie That Empowers

For us, lingerie is not just about what you wear—it’s about how you feel. The right bra doesn’t just sit well; it makes you stand taller, move freely, and feel your best from morning to night. Whether it’s a beautifully delicate lace bra, a supportive everyday favorite, or a luxurious nightgown, lingerie is a way to express yourself, embrace your femininity, and celebrate who you are.

We believe that every woman deserves lingerie that fits perfectly, lasts long, and makes her feel truly beautiful.

From Loviisa to the whole EU

No matter where you are, you deserve to experience the joy of well-fitting lingerie. That’s why we offer shipping inside the EU, ensuring that our products reach you whether you’re in a bustling city or a quiet seaside village. Quality lingerie, expert service, and a seamless shopping experience—wherever you are.

A Community of Confidence & Care

At Meritta Bra, you are more than just a customer—you are part of our story. We take pride in creating a warm, welcoming experience for every woman who shops with us. Whether you need guidance or have a question, we’re here for you via chat, email, phone, and even Facebook.

We truly love what we do, and we couldn’t do it without you—our wonderful customers.

Discover lingerie that fits, flatters, and empowers. Welcome to Meritta Bra!

With love,
Meritta